Can ChatGPT Sustain its Leadership Position in Generative AI?

Can ChatGPT Sustain its Leadership Position in Generative AI?

Ever since ChatGPT took the internet by storm, generative AI bots have gained immense popularity, as everyone is trying to get their firsthand experience. ChatGPT, a chatbot designed by Open AI, is a natural language processing (NLP) tool driven by AI technology that allows someone to have human-like conversations and much more with the chatbot.

For someone who isn’t aware, generative AI chatbots are virtual programs and apps designed to simulate human-like conversations to make users feel like they’re talking to another human being instead of a robot. Apart from talking, AI chatbots can do a lot more including writing essays and technical codes, perform complex calculations, and even research.

With its launch in Nov-2022, ChatGPT set the record for the fastest application to reach 100 million users in just two months and became the buzz word in the technology industry. Despite the hype created around ChatGPT, it comes with its own set of limitations. For example, it lacks the ability to answer questions that are framed in a specific way and at times, requires rewording to understand the input question. Further, ChatGPT’s data coverage is till 2021 (including GPT-4) and has no awareness of events or news that have occurred since then. For example, questions such as “Who won the FIFA World Cup in 2022?” give no results. Also, ChatGPT is selective in providing sources for its responses which limits the user’s ability to verify its accuracy through the original source.

But is ChatGPT the only player in this market, or is its immense popularity primarily the result of better and effective marketing, as opposed to its competitors? When it comes to alternatives, there are some known AI bots that could directly compete with ChatGPT, and a few which are domain specific. A few generative bots that could challenge ChatGPT include:

Chatsonic: Similar to ChatGPT, Chatsonic works on generative AI and has additional features, such as continuous internet access (for live results), 16 different personas in which it can converse (sad, happy, male, female, etc.) and also has a built-in image generator.

YouChat: YouChat is another AI chatbot, which is embedded within its search engine, and has full access to the internet, which makes the bot stay up to date and also provides the sources from where it is fetching the data.

Replika: Launched in 2017, Replika is one of the oldest chatbots which focuses more on companionship, relationships, and meaningful conversations. Replika is powered by the GPT-3 language model that is autoregressive, which means it learns from its previous inputs. People can talk about their day, discuss feelings with the Replika avatar connected to the internet (up to date). Additionally, one can also do video chat with the bot.

Amazon Codewhisperer: Amazon Codewhisperer, is an AI-based software development tool, which helps programmers with writing their codes. It takes feedback through comments and then suggests proper code. Codewhisperer generates recommendations in an integrated development environment (IDE). It works across a variety of languages including Javascript, Python, C#, Java, and more.

Like Amazon’s Codewhisperer, GitHub Co-pilot helps programmers code faster with AI.

Rytr: Rytr is an AI bot essentially for copywriters. This AI writing assistant is focused on creating a well-generated copy in various scenarios. Rytr is powered by a language AI model, which helps copywriters around the globe generate content for ideation purposes.

And the list goes on with Jasper Chat, Character AI, Chinchilla and others providing AI service in general as well as in specific domains.

With Microsoft being the largest stakeholder in ChatGPT, the world is eyeing how seamless the integration with Microsoft tools such as Bing (search engine), Edge (browser) and other office tools would pan out. If successful, the integration would be a game-changer for Microsoft with enhanced leadership position and increased user stickiness.

However, Microsoft is not the only one betting big on generative AI, as other industry giants are also investing significantly to remain relevant. For example, Google introduced ‘Bard’, an experimental conversational AI service, which uses the internet to offer results to specific conversational questions, rather than web links like its search engine. It can also author essays, poems, codes etc. Similarly, Meta introduced LLaMA (Language Large Models Meta AI) which is not a chatbot but a tool specific to AI researchers. It aims to help them by “providing access to important information in the fast-changing field”, according to Meta’s blog post. In Feb-2023, Amazon started a partnership with a startup ‘Hugging Face’ to develop a ChatGPT rival.

ChatGPT’s generative AI approach has revitalized the race for technology exploration in offering enhanced customer experience and streamlining business operations. It is difficult to ascertain currently how things will shape in the future as tech giants are racing against each other to be in the game. The future impact of ChatGPT will likely depend on how quickly and effectively businesses adopt the technology and integrate it into their operations and how fast the user update is.

Author: Sanprati Sharma

Assistant Consultant, Strategy Consulting

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